UK Insurance Platform PowerPoint Investor Pitch Deck

When ChainThat’s CEO, David Edwards, reached out to us, he had a clear mission: create an investor pitch deck that didn’t just look good—but made people get what their platform does. ChainThat operates in a complex space. They’ve built a platform that uses AI and blockchain to fix what’s broken in the insurance industry. That’s a big claim. And it required more than slides with stats and buzzwords.

We were brought in to turn that into a pitch deck investors would not only understand, but believe in.

Understanding the Problem: What's Broken in Insurance

Before designing anything, we needed to nail the story. The global insurance market is massive—$4.8 trillion in written premiums in 2017 alone. But despite its size, it’s clunky.

Here’s what ChainThat laid out as the key pain points:

• Too many moving parts: Brokers, insurers, reinsurers, MGAs… each using their own systems. Nothing talks to each other.
• Manual processes: Lots of paperwork, back-and-forth, and room for error.
• Inconsistent data: No shared source of truth. Everyone’s working off slightly different versions of the same thing.
• High costs: Some regions run with expense ratios as high as 40%. That's not sustainable.
• Slow innovation: New insurance products take too long to hit the market.
• Limited capital access: It's hard for insurers to tap into new capital sources.
• Low returns: Reinsurers aren’t seeing the returns they need to justify risk.

It was clear that investors needed to see this as more than another “blockchain project.” They needed to understand why this problem is real, why it matters, and how ChainThat fixes it.

Designing the Solution Story: From Problem to Platform

The next step was translating their tech-heavy solution into something clear.

At the heart of the pitch is ChainThat’s insurance platform—a digital ecosystem that replaces siloed processes with shared ones. Using distributed ledger tech (a fancy way of saying blockchain), it allows insurers and reinsurers to connect through shared workflows, shared data, and a secure marketplace.

Here’s what we highlighted slide by slide:

• Shared Core Processes: Things like accounting, risk placement, settlement, claims handling—all supported digitally across participants.
• Straight-Through Processing: Low-risk contracts can be processed automatically. That frees up time to focus on big, complex risks.
• Smart Contracts: Always up to date. No manual follow-up needed.
• Reduced Friction: Fewer delays. Fewer errors. Lower costs.
• More Time for Innovation: Because people aren’t buried in admin work.
• Better Insights: Structured data means better business intelligence.

And perhaps most importantly for the pitch: this wasn’t just theory. ChainThat already had pilot projects with companies like Lloyd’s of London. They’d proven the concept. They weren’t asking for blind trust—they had results.

A Closer Look at the Tech: Keeping It Investor-Friendly

One of the challenges with this project was simplifying the technical side without watering it down.

ChainThat’s platform runs across client “nodes.” These can be on the cloud or hosted internally. Each party in the insurance value chain—brokers, insurers, reinsurers—runs its own node, but they're all connected. That means everyone can work off the same validated data while still keeping their private information secure.

Each node has:

• A secure data vault: For validated transactions with a complete audit trail.
• A private datastore: For data only that client can see.
• An app layer: To handle the user interface and app-specific features.
• APIs: So companies can plug it into their existing tools.

This structure gave them a strong answer to questions about security, scalability, and flexibility. But our job was to show this visually—no jargon, no code. Just clean diagrams, clear explanations, and real examples.

Telling the Story of the Company

Investors also invest in people. So we spent time highlighting the leadership team.

• David Edwards (CEO): Has been working on blockchain for insurance since 2014. He's not new to this.
• Vikas Acharya (COO): A veteran of insurance transformation projects, with an Executive MBA from Cambridge.
• Praveen Nagpal (CTO): Knows decentralized platforms inside and out. Deep experience with smart contracts.

We used minimal text, professional headshots, and simple bios to show both credibility and focus. Then we followed up with a full org chart, highlighting the UK and India teams and their responsibilities.

The message: ChainThat has both the brains and the manpower to deliver.

Business Model and Roadmap: Showing the Path to Revenue

This section mattered a lot. Investors want to see more than a great product—they want to know how it makes money.

We structured this around their three key revenue streams:

1. Annual Access Fee: Companies pay to join, with flexible licensing options.
2. Per Contract Pricing: A fee per contract, spread across all involved parties.
3. Add-On Services: Revenue from analytics, regulatory support, and more.

They also had different hosting models (cloud or on-premise) and a modular approach to partner integrations—think payment solutions, AI tools, claims platforms, and risk auctions. That meant they could scale in multiple directions, depending on client needs.

Next came the roadmap.

• Bermuda was first. They had boots on the ground and regulators on board.
• Then Singapore or Dubai. Strategic locations to expand their reach.
• Then more features. Life and health coverage, bank integrations, global program support, and eventually, tokenization.

We used a simple timeline design. Big icons, big headlines, no fluff. Investors could see exactly where the money would go and what the return could look like.

Slide Design Strategy: Clean, Clear, and Confident

The visual tone was professional but never stiff. We stuck to a neutral, modern color palette with sharp icons and clean layouts. Every slide followed a rule: one idea per slide.

Here are a few things we focused on:

• Typography that reads well on-screen.
• Layouts that hold up in a boardroom pitch.
• Data visualization that’s simple but powerful.
• Custom graphics that explain how the platform works.

No overcrowded slides. No tiny text. No stock image fluff.

We treated each slide as a tool—not decoration.

End Result: What ChainThat Said

After we delivered the final deck, David and the team came back with one word: “Perfect.”

It helped them secure follow-up investor meetings and gave them a strong visual asset they could keep using, even beyond fundraising. They now had a deck that not only explained what they do—it made people care.

And that’s really the point.

What This Project Says About Us

If you’re building a product that’s technical, abstract, or hard to explain, we can help. We know how to take complex ideas and turn them into decks that persuade.

We don’t do fluff. We don’t do cookie-cutter designs. We sit down, understand the business, and build a pitch that gets real attention.

This ChainThat project is a great example of that. From industry pain points to platform tech to revenue strategy—we turned it into a compelling visual story investors could get behind.