Video Recruitment Platform Investor Pitch Deck

Client: Andy Simpson, Co-founder of Hinterview
Project Type: Investor Pitch Deck Redesign
Goal: Secure Series A Funding
Platform: PowerPoint
Sector: Video Recruitment SaaS

When Andy Simpson—co-founder of Hinterview—reached out about redesigning their investor deck, the stakes were high. They were gearing up for their Series A raise and needed a presentation that didn't just look slick, but made investors sit up and take notice.

This wasn’t a branding exercise. It was about communication. The kind that cuts through the noise. Hinterview was already growing fast, riding the post-COVID surge in remote recruitment. They had traction, data, and a standout product. But the deck? It read more like a feature list than a pitch. That’s where we stepped in.

What Was Broken

The original deck had all the ingredients:

• Rapid revenue growth (115% CAGR)
• Global presence in 29 countries
• A SaaS model with 100% recurring revenue
• A strong enterprise client base
• An expanding product suite

But it was hard to follow.
Data wasn’t framed for impact.
Messaging felt scattered.
The visuals didn’t match the momentum of the business.

It didn’t reflect the maturity of the company—or the ambition behind the ask. They were seeking £2 million. The deck needed to back that up with confidence and clarity.

Our Approach: Strip It Down. Build It Right.

Step 1: Structure the Story

Investors aren’t just investing in the “what.” They want the “why now,” “why you,” and “why it works.”

We reorganized the deck to follow a logical, high-conviction arc:

1. Problem & Opportunity – Framed the urgent market shift toward video recruitment post-COVID.
2. Solution – Showcased Hinterview’s platform in context: built for recruiters, not generic video calls.
3. Product Tour – Introduced Hintro, Hinterview, and campaign features with a clean, slide-per-feature layout.
4. Market Size – Highlighted the scale of the recruitment-tech landscape, signaling a massive growth runway.
5. Traction – Showed real data: ARR, MRR, enterprise adoption, customer churn, LTV/CAC ratio, and more.
6. Business Model – Simple. SaaS. Monthly recurring. No messy licensing.
7. Financial Metrics – Crisp slides covering ARPA, customer lifetime value, payback period, and margins.
8. Team – Put faces to names. Investors buy into people before product.
9. The Ask – Closed strong with investment terms, usage of funds, and a nod to exit potential.

Each section built trust and kept things moving forward—no dead slides, no fluff, no jargon.

Step 2: Simplify the Messaging

We rewrote everything. Literally every word.

• Cut the tech speak.
• Ditched long-winded sentences.
• Reframed dry stats into clear value signals.

For example:

Original: “We are a GDPR compliant, enterprise-ready, cloud-based interview platform.” Rewritten: “We help recruiters run secure, professional video interviews—without the headaches.”

We worked closely with Andy and his team to lock in voice, tone, and key phrases that felt natural in a live pitch—because the best decks aren’t read, they’re talked through.

Step 3: Design for Confidence

A clean deck makes you look like you’ve got your act together. That’s what we went for:

• Neutral, modern color palette
• Clear slide hierarchy
• Consistent type scale for readability
• Visual rhythm using white space and slide breaks
• Smart use of charts and icons for clarity, not decoration

We built every visual to make the presenter’s job easier. And we kept the entire thing editable in PowerPoint so the Hinterview team could tweak it without needing a designer every time.

Key Wins From the Final Deck

Here’s what the redesigned investor pitch deck helped bring to the table:

Clarity Around Product Differentiation

Instead of listing features, we showed how each tool—like Hintro and Hinterview—solves a pain recruiters actually feel. That turned product noise into product value.

Confidence Through Data

The traction slides were powerful. We visualized revenue growth across 17 quarters, showed their 91% net dollar retention, and revealed an LTV:CAC ratio of 19.7x. Not buried in tables—front and center.

Momentum + Market Fit

The revised narrative positioned Hinterview as the right company at the right time. With remote work rising and M&A activity heating up in video recruitment, this wasn't a “someday” opportunity. It was a “right now” one.

Story That Flows

Investors didn’t have to squint or guess what mattered. Every slide played a role. Nothing felt out of place. And the transitions made sense whether you were reading it solo or hearing it live.

A Real Exit Path

We backed up the funding ask with realistic exit strategies. With companies like Bullhorn and Access making moves in the space, Hinterview didn’t need to dream up an IPO. They had an M&A path already paved.

How This Helped the Client

Andy and his team were busy running a company. They didn’t have time to second-guess layouts or wordsmith every stat.

What they needed was:

• A narrative that worked in meetings
• Slides that didn’t slow them down
• Confidence in how they showed up to investors

And that’s what we delivered.

In their words? They “liked it a lot.” But more than that, it gave them a deck they could use, adapt, and build from during the entire raise. No one-off, no throwaway.

Investor decks aren’t art projects. They’re sales tools. You’re selling your story, your team, your traction—and your ask.

The Hinterview Series A deck worked because we stripped away the noise and built every slide to do one job: earn trust. Quickly.

That’s what design should do.