When the Head of Business Development at 123 Stores reached out, the ask was simple: create a marketing presentation that hits hard. But the delivery had to be anything but average.
123 Stores isn’t just another eCommerce solutions provider. They’ve moved over $750 million in lifetime Amazon sales, collected more than 250,000 customer reviews with an average 4.4-star rating, and ranked among the top 30 retailers on Amazon. These aren’t small wins—they're the kind of stats that turn heads in pitch meetings. Our job? Make sure that story came through clearly and confidently on every slide.
What They Needed
The goal wasn’t just to “look good.” This deck had a job to do. It needed to:
- Show authority without sounding boastful
- Communicate data quickly without overwhelming
- Prove value to prospective brand partners
- Provide clarity on what makes their approach different
They weren’t pitching vague promises. They were walking into rooms with hard numbers and proven systems. We had to match that with sharp visuals, clean layouts, and a flow that made the complex feel straightforward.
What We Delivered
We started by mapping out the narrative arc. Instead of jumping straight into capabilities, we led with results:
- $750+ million in lifetime sales
- 297,000+ customer ratings
- 93% lifetime brand retention rate
- 150,000+ unique products sold
From there, we shifted into “why it works.” We broke down their core service model into bite-sized sections with zero fluff:
- Inventory management — showing how they avoid dead stock while scaling variety
- Fast fulfillment — touching on their UPS volume discount and efficient backend
- Real-time analytics — with examples like MAP violation alerts and performance tracking
- Account support — emphasizing hands-on brand management
We avoided jargon and kept copy punchy. Every chart had a purpose. Every visual was intentional. We used color, contrast, and negative space to guide the eye. The idea was simple: if a prospect only glances at the slide for 3 seconds, they should still walk away with the main point.
Focusing on the Long Tail
One standout point 123 Stores wanted to drive home was their commitment to selling all of a brand’s products—not just top sellers.
That meant designing slides around:
- Sales breakdowns (Top / Mid / Long Tail)
- Unit distribution charts (75k / 30k / 45k units by product tier)
- A clear explanation of how slow movers contribute to overall growth
Most Amazon sellers ignore the long tail. 123 Stores doesn’t. So we made that a headline moment in the deck.
Showing Real Growth
We dedicated a section to show how their “Land & Expand” strategy works. This included:
- Year-over-year revenue increases: 66% growth from 2018 to 2019, again in 2020
- A visual timeline of units sold, number of brands onboarded, and gross merchandise volume
- Clear proof of how their performance held steady—even during COVID-19
Nothing vague. Just concrete, easy-to-scan data, layered with simple visuals. Prospects could see their method, results, and momentum at a glance.
The Final Result
123 Stores loved the presentation. Their words—not ours.
The deck helped position their team as a top-tier retail partner on Amazon, capable of driving real impact for brands looking to scale. It’s now one of their go-to sales assets when pitching new relationships.
And for us? This project was a great reminder that smart design isn’t about decoration—it’s about persuasion. When you’ve got the numbers, the tech, and the case studies to back it all up, you don’t need fluff. You just need clarity, structure, and visuals that guide the conversation.
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