Client: Thomas Swaner, Founder of Cyber Badger
Industry: Cybersecurity / Managed Security Service Provider (MSSP)
Project Scope: Executive Summary PowerPoint Presentation
Deliverables: 20-slide editable deck, visual strategy, data presentation, and layout architecture
The Challenge: Distill, Design, and Deliver—Fast
Thomas Swaner needed something that would impress investors. He wasn’t just looking for slides—he needed clarity, credibility, and confidence baked into every frame. And he needed it now.
Cyber Badger was preparing for growth. The business had a compelling strategy centered around MSP and MSSP consolidation. The leadership team had decades of experience. The market outlook was strong. But none of that matters if the pitch is messy.
That's where we stepped in.
The goal: build a clean, concise, investor-friendly presentation that explained their play without the usual corporate bloat. No jargon. No “decks that look like homework.” Just a tight narrative that walks a potential partner from pain points to opportunity.
The Client’s Words
Before we dive into the how, here’s what Thomas had to say once the work was done:
"PowerVision’s team came highly recommended by people for whom I have a great deal of respect. I reached out to them about a project I needed to complete quickly. They not only completed it quickly but delivered a product that was above and beyond what I had anticipated, which was already at a high level given the recommendations. I highly recommend PowerVision and have no doubt that I will work with them again in the future."
This wasn’t your typical last-minute project. Expectations were high, and the window to deliver was short. Which made the success that much more rewarding.
Project Breakdown: What I Actually Did
Let’s walk through the core parts of the presentation and what made it effective.
1. Industry Overview Slides
The first few slides unpack the growth and risk in the MSP/MSSP industry. This part can easily get dry and overloaded. We stripped it down to the essentials:
- Market size today vs. projections
- Threat landscape (including FBI’s 800% rise in attacks stat)
- Revenue benchmarks for current MSPs
- Impact of cyberattacks on SMBs
The design used bold stats, clean icons, and short bullets to make this section punchy. No essay-style paragraphs. Just fast insights.
2. Team Slides with Real Gravitas
The non-executive team featured former White House advisors, Fortune 500 CFOs, and board-level experts. Impressive, yes—but too much text could drown their credibility.
We kept their bios short and scanned for achievements that matter to investors:
- Ex-Discover execs
- 20+ year CIOs
- Big 4 background (KPMG, PwC)
- M&A and due diligence expertise
Used a grid layout so you could see the depth across the board at a glance. Every person had a clear visual footprint, with titles, logos, and key wins.
3. Strategy Slides That Made Sense
The deck broke down Cyber Badger’s "buy and build" model:
- Acquire 30+ companies in 5 years
- Recapitalize with a 60/40 model
- Offer sellers flexible exit terms
- Use shared services and in-house development for scale
We used a mix of flowcharts and clean bullet frameworks. The trick was balancing ambition with clarity. The pitch had to sound bold—but also show that they’d thought through the moving parts.
Key visual tactics:
- Bold headers to show “why this matters”
- Visual spacing to avoid cognitive overload
- Diagrams that connect acquisition to scale
No clutter. Just a roadmap.
4. Financial Projections That Didn't Look Like a Spreadsheet Dump
Investors love numbers—until they feel like they’re drowning in them. The Cyber Badger financial slide was meaty. So we restructured it with visual hierarchy:
- Year-by-year revenue and EBITDA growth
- Clear multiple assumptions
- Valuation milestones from $6M to over $1B
- EBITDA margins growing from 20% to 40%
We also included visual cues on how the company would unlock value through operational efficiency and cross-portfolio integration.
The layout: simple bar visualizations, callout boxes, and muted tones. The goal: show growth without shouting.
5. Partnerships and Credibility Slides
To boost trust, we gave real estate to legal and accounting partners:
- Eversheds Sutherland (Top 10 global law firm)
- Marcum LLP (National accounting firm for mid-market clients)
Each got a short spotlight with credentials. No fluff—just enough to show they had heavy hitters watching their back.
What Made the Deck Stand Out
Here’s why this wasn’t just another “corporate” deck:
It Was Built for Investors
Every slide had a job: earn trust, tell the story, or show growth. There were no filler slides. No generic mission statements. Every piece of the puzzle helped move the pitch forward.
The Design Didn’t Distract
There were no gimmicks. Just clean design, readable text, and smooth flow. The visuals supported the content. The content did the heavy lifting.
It Made the Complex Feel Simple
MSP/MSSP consolidation isn’t a casual Sunday read. But after seeing this deck, you’d get what Cyber Badger was doing and why it mattered. Even if you weren’t in tech.
The Turnaround
The entire deck—from concept to final delivery—was completed quickly. But nothing felt rushed. Because the structure was clear from the start.
And because we knew the stakes.
This wasn’t just a pitch. It was the front door to a capital raise, a series of strategic acquisitions, and the next phase of growth for Cyber Badger.
Why It Worked
Design wasn’t the magic. The clarity was.
This deck worked because:
- The message was crystal clear.
- The visuals elevated the message—not the other way around.
- The story respected the investor’s time.
Most PowerPoint presentations try too hard. They pack in buzzwords, chase trends, and hide behind fancy animations. This one didn’t. We built it to be read, remembered, and acted on.
If you're building a pitch deck, executive summary, or internal roadmap that needs to impress at first glance, this is what we do.
We don’t do fluff. We don’t drown your message in design gimmicks. We help you say what matters, clearly—and make it look sharp.
Whether you’re raising capital, selling your team on a new plan, or just trying to get everyone in the same boat, your slides matter. They should work as hard as you do.
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