When Snorre Eliassen, founder of Panthera Senior Living, approached us, he wasn’t looking for a pretty slide deck. He needed a tool that could help raise capital, align stakeholders, and build credibility in a complex industry. The result? A clean, professional, and information-packed executive summary PowerPoint presentation that he and his team were proud to present.
This project was all about clarity, direction, and confidence. Panthera’s goal is ambitious: scale assisted living operations by acquiring and transforming facilities through smarter systems, stronger leadership, and better service. Our job was to take that vision and shape it into a clear, visual narrative that investors and partners could rally behind.
The Challenge
Most executive summaries in this space are either too dense or too vague. They either try to cram in every detail or they gloss over the business side entirely. Snorre needed something different—a deck that struck a balance between strategy and storytelling. It had to communicate:
- The size of the opportunity in the senior care market
- How Panthera plans to capitalize on that opportunity
- What makes their leadership and model different
- Why now is the right time to act
The audience for this presentation includes investors, acquisition targets, lenders, and strategic partners. So the content had to be tight, but flexible enough to support different conversations.
What We Delivered
We designed a complete executive summary presentation in PowerPoint, with every slide backed by data, structured around key business priorities, and visually aligned with Panthera’s brand tone. Here's a breakdown of how we approached it:
Slide Architecture
The flow of a presentation matters. So we started by outlining the slide structure based on Panthera’s strategic priorities. The core layout included:
- Vision & Objectives: Explained what Panthera stands for and where they’re headed
- Industry Overview: Showed market fragmentation and growth trends
- Business Model: Explained how they’re different from other operators
- Acquisition Criteria: Gave clarity on who they're looking to partner with
- Strategy Slides: Covered training, communication, retention, and tech
- Financial Approach: Outlined how deals are structured and capital is sourced
- Leadership: Introduced the board and advisors with credibility-focused bios
This structure allowed the team to walk any audience through the big picture, then dive into details when needed.
Visual Design
We kept the design clean and modern—no clutter, no fluff. We used flat icons, clear headers, sharp data visuals, and plenty of breathing room on each slide. The goal was to make complex ideas easy to digest and avoid overwhelming the viewer.
Fonts were chosen for readability. Charts were redrawn to align with Panthera’s branding. And layouts were carefully spaced to allow for confident live presentations without script dependency.
Highlights from the Presentation
Here’s a deeper look at a few areas of the deck we focused heavily on:
1. Vision and Mission
Panthera’s mission is rooted in making assisted living better. Not by building from scratch, but by taking over well-run facilities and giving them the tools, leadership, and structure to grow.
We built a slide that clearly spelled out this vision in plain language. No buzzwords, no overcomplication. Just real talk about why this model works—especially now, with more senior care providers struggling post-pandemic and looking for solutions that don’t involve selling out to faceless corporations.
2. Market Context and Opportunity
One of the strongest selling points for Panthera is the data: the senior living industry is growing fast, but 96% of providers are small and independent. There’s room for consolidation, and Panthera is positioning itself as the team to lead it.
We created charts to highlight:
- Industry size and revenue projections
- Fragmentation across providers
- Growth rates and demographic shifts
- Labor shortages and operational challenges
These numbers help paint the “why now” story in a way that’s easy to see and hard to argue with.
3. Acquisition Model
One of the most detailed slides in the deck outlines how Panthera structures deals. Many sellers are hesitant to hand over control of their business, so Panthera uses a 60/40 recap model—cash at close, equity retained, with flexible involvement post-sale.
We broke this down visually:
- Diagrams showing the 60/40 equity split
- Notes on holdbacks, earn-outs, and performance-based payouts
- A clear explanation of seller benefits
This part of the deck turns what could feel like a cold business transaction into something that feels collaborative and smart.
4. Operational Strategy
Panthera isn’t just about financial engineering—they’re putting effort into the day-to-day too. Slides in this section covered:
- Frontline empowerment and SOP training
- Communication systems between staff and leadership
- Tech integration that improves care and reduces costs
- Labor cost strategies tied to outcomes, not just hours
Each point was backed with practical reasoning. This wasn’t corporate jargon—it was “here’s how we’re going to fix the stuff that doesn’t work.”
5. Leadership Credibility
The team behind Panthera is stacked with experienced professionals from healthcare, finance, compliance, and operations. We built profile slides with clean, consistent formatting, plus key highlights for each person—years of experience, notable companies, and relevant wins.
This helped show investors they’re not backing a startup—they’re aligning with a serious team that knows what it’s doing.
Results and Feedback
The Panthera team responded immediately: “This is exactly what we needed.”
They found the deck useful for both live presentations and sending out to potential stakeholders. It gave them a tool they could adapt across situations—whether pitching to equity firms, recruiting facility owners, or walking lenders through risk profiles.
Snorre and his team also appreciated how the presentation didn’t feel too “corporate.” It hit that sweet spot between professional and personal—sharp enough to impress investors, but approachable enough to connect with people in healthcare.
Why This Project Worked
A strong executive summary is more than an introduction. It’s a signal. It tells people: we’ve done the work, we understand the space, and we’re serious.
This project worked because we:
- Asked the right questions early
- Focused on message, not decoration
- Structured slides for flow, not filler
- Kept visuals simple, strong, and strategic
- Treated the audience with respect—no fluff, no games
The final product helped Panthera show up like a company that belongs in the room—and on the shortlist.
If you're pitching a business, acquiring companies, or raising capital, don’t overlook the power of a well-built presentation. It doesn’t need to be flashy. But it does need to be clear, strategic, and purposeful. That’s what we delivered for Panthera Senior Living.
Want to create a presentation like this for your company? Reach out. Let’s build something that makes people pay attention.
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