When ITED approached us, their request was simple: design a marketing PowerPoint that clearly communicates who they are, what they do, and how they bring measurable value to real estate and infrastructure projects through BIM (Building Information Modeling) and ICT (Information and Communication Technology). What they needed wasn’t just slides—it was a presentation that could sell their services, explain their value, and build trust with everyone from developers to public-sector clients.
We helped them do exactly that.
Understanding the Client’s Goals
Before jumping into design, we worked closely with ITED’s team to get to the heart of their message. They wanted a presentation that could:
- Introduce their company and leadership in a clear, confident tone
- Explain how they help improve performance across large construction projects
- Break down their range of services for both technical and non-technical audiences
- Demonstrate their track record using real project examples
- Feel professional, modern, and informative—without being overloaded with jargon
ITED operates across multiple regions, so this deck had to make a strong impression whether viewed in a boardroom or shared over email. We knew it had to speak directly to stakeholders who care about ROI, clarity, and competence.
Designing for Clarity and Impact
We structured the presentation to open with a strong positioning message: “We bring value with BIM & ICT in the construction and real estate sectors.” It sets the tone right away.
From there, we mapped out their service offerings using straightforward language and visual hierarchy. Instead of long text blocks, we broke services down into digestible categories:
- Legal BIM & Support
- Facility Management Strategies
- Digital Twins Consultancy
- BIM Content Development
- Training for Project Teams
- BIM Management, Coordination & Modelling
- Supplier Assessments and Consulting
Each section focused on real benefits—things like reducing delays, improving supplier performance, cutting rework, and boosting internal team efficiency. We paid close attention to how each offering connected back to solving known pain points in the construction industry: waste, confusion, delays, and poor data flow.
Bringing the Work to Life with Case Studies
To make it real, we included international projects the ITED team had contributed to. Instead of vague claims, we highlighted:
- A major development of five mixed-use buildings in Abu Dhabi (30,000 m²)
- The ongoing Rail Baltica Central Train Station project in Latvia
- The Origo Shopping Centre project, also in Latvia
For each one, we outlined the scope of ITED’s involvement—like BEP development, BIM coordination, and managing large-scale modeling efforts. These weren’t filler slides. They were proof.
By organizing these case studies with simple, clean layouts and consistent formatting, we made it easy for potential clients to connect the dots between ITED’s services and real-world results.
Emphasizing People and Expertise
Another major priority was to shine a light on the expertise behind the brand. We designed a clean, professional section introducing ITED’s core team—each member with their role, qualifications, and relevant industry credentials. From the CEO, Janis Berkis, to their technical managers and business development leads, we made sure the talent behind the work was front and center.
That human element made the deck more than a service list—it made it relatable.
Designed for Real Conversations
Throughout the presentation, we stayed focused on one goal: make it a tool for real conversations. Whether ITED’s team was pitching investors, explaining their process to a new client, or sending it as a follow-up, every slide needed to feel useful. We avoided buzzwords and stuck with plain talk.
We also included helpful contact info, social links, and a warm closing slide inviting viewers to connect. Because that’s how real business starts.
Final Result and Client Feedback
The final deck was a hit. ITED’s leadership loved the clean layout, sharp copy, and structured storytelling. They now use this presentation as a central piece in their marketing and outreach efforts, both online and offline.
For us, this wasn’t just about pretty slides—it was about making their complex offering simple, their services more tangible, and their brand more trusted.
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