When TRUVS—a full-stack technology company and long-time Microsoft partner—needed a powerful PowerPoint presentation to support their sales conversations, they turned to us. Their ask was clear: build a visually clean, logically structured, and compelling sales deck that highlights their Oracle to PostgreSQL migration services and application modernization approach.
We delivered a presentation that not only communicates their technical strengths but also helps sales teams spark meaningful discussions with IT leaders, decision-makers, and procurement stakeholders.
Client Background
TRUVS is a modern consulting firm that blends deep technical expertise with practical business sense. Their team focuses on large-scale migrations, DevOps adoption, and cloud transformations—especially for enterprise-level clients. They’re known for their cloud center of excellence, Azure capabilities, and tools that streamline complex migrations.
For this project, they needed a way to clearly present:
- The business case for migrating from Oracle to PostgreSQL
- Their Azure-optimized process for handling such transitions
- How their Solutions Accelerator reduces risk and speeds up timelines
The challenge? Turn a dense, highly technical message into something clear, visual, and sales-ready.
Our Role and Design Approach
We didn’t just make slides—we created a communication tool. From layout to messaging, every decision aimed to support TRUVS’ positioning as a strategic, knowledgeable partner.
Here’s how we approached the deck:
1. Clear, Modular Flow
We structured the presentation into a logical narrative. It opens with who TRUVS is and why they stand out. Then it walks the viewer through why PostgreSQL is gaining traction and how migrating from Oracle can offer tangible value. The second half dives deeper into their unique process and technical capabilities, with supporting visuals to keep the momentum going.
2. Visual Storytelling
Complex topics like database migration can lose people fast. So we broke it down visually:
- Charts and tables to compare Oracle vs PostgreSQL (business + technical sides)
- Infographics for TRUVS’ migration phases
- Clear icon-based slides explaining features of Azure PostgreSQL
- Minimal text per slide to avoid overwhelming the viewer
We kept the visual style clean and modern, using a color scheme that aligns with both TRUVS and Microsoft Azure branding.
3. Credibility and Data-Driven Insights
To back up the narrative, we included real stats from Gartner, DB-Engines, and migration market trends. For example:
By 2023, 75% of databases were expected to be on cloud platforms, drastically changing the DBMS vendor landscape.
These stats helped frame PostgreSQL as a smart, forward-looking choice. We also included actual triggers that push companies to leave Oracle—like cost pressures, expiring contracts, and open-source preference.
4. Customized for Sales Conversations
The sales team needed flexibility. Some clients want a full walkthrough. Others only care about the cost comparison or migration process. So, we designed each section to stand on its own.
- The deck can be shortened or expanded depending on the meeting type.
- Core value points were repeated in different ways—business value, technical merit, and strategic fit.
- Supporting slides like Proof of Concept and Migration Timelines help handle follow-up questions right inside the deck.
Key Sections in the Final Deck
- Introduction & Credibility – Who TRUVS is, including office locations, Microsoft partnership, and enterprise client experience.
- Why Migrate to PostgreSQL – Business and market drivers, including cost, flexibility, and cloud-readiness.
- Why Azure for PostgreSQL – Benefits of Microsoft’s managed service, including performance, security, and scalability.
- TRUVS Migration Approach – A deep dive into their four-phase process: Envision, Plan, Build, and Operate.
- Solution Accelerator – Visual breakdown of how their proprietary tools reduce manual work, lower risk, and improve quality.
- Oracle vs PostgreSQL Comparison – Side-by-side look at compatibility, performance, and features.
- Technical Diagrams – Data types, migration tools, timelines, and cloud architecture visualized for easy digestion.
Client Feedback & Outcome
The client was thrilled with the final result. TRUVS now uses this deck as a central asset for their business development team. It’s also been shared in executive meetings and pre-sales discovery workshops.
What they appreciated most:
- The clear story arc that helps explain “why now” and “why TRUVS”
- The clean visual layout that holds attention
- The flexibility to adjust based on audience depth and technical fluency
The deck now supports their mission of helping enterprises move off expensive, rigid Oracle systems and adopt cloud-native PostgreSQL on Azure.
What This Project Shows
This wasn’t just about making nice slides. It was about simplifying complexity so it can sell. The TRUVS migration pitch deck proves that technical services can be explained without losing clarity—or momentum.
If you're selling a transformation service—whether it's cloud, AI, DevOps, or migration—we can help you build a presentation that gets to the point fast and makes people lean in.
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