We partnered with Cashee, a Visa-trusted fintech startup, to design their Series B investor pitch deck. Cashee’s mission is to give teens across the MENA region real access to financial tools—through a free, mobile-first digital banking app made just for them.
The goal of the presentation? Secure Series B funding by clearly laying out their product, traction, business model, and long-term vision to investors.
What We Designed
Cashee needed more than a pretty deck—they needed a clear, investor-friendly narrative that could stand up in high-stakes meetings. We worked closely with their leadership team to:
- Develop a clean, compelling visual structure that supports quick storytelling
- Organize and simplify complex data to keep focus on the big picture
- Highlight traction, partnerships, and future potential in a way that speaks directly to VCs
Each slide was designed to feel modern, sharp, and confident—mirroring the fintech space while keeping things grounded and teen-focused.
Key Deck Elements
- Product Overview – Showcasing Cashee’s free banking app and its benefits for teens and parents
- Traction & Growth – Including real usage stats (20,000+ downloads in 60 days), customer stories, and early momentum
- Strategic Partnerships – Featuring Visa, Microsoft for Startups, First Abu Dhabi Bank, and GEMS Education
- Revenue Model – Split between B2C users and a growing B2B licensing stream
- Team & Vision – Backed by experienced founders and recognized by multiple fintech award programs
Design Strategy
This wasn’t about cramming in data. We built a tight narrative and made sure the deck flowed logically from start to finish. Slides were minimal but informative, using clean infographics, icons, and charts to guide the viewer’s eye. Every detail was selected to help Cashee stand out in a crowded space.
Results
Cashee’s team loved the result—and the deck gave them the clarity and confidence to walk into investor meetings fully prepped. It reflected their mission, energy, and credibility without overexplaining or overdesigning.
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